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Media Production & Marketing

Podcast Al-Qarar

A social-first media concept developed into a wider broadcast property, including its second-season television presence on Al Shams TV.

Year
2025
Category
Media Production & Marketing
Market
Egypt
Platform
Digital, Television

Overview

What began as a digital podcast format was developed into a full media property with its own identity, production standard and audience strategy.

Challenge

Building a recognisable Arabic conversation format that could hold quality across digital and broadcast without losing its editorial voice.

Strategic approach

We developed the concept, production language and identity, then ran promotion and audience growth alongside exclusive marketing representation.

What we delivered

  • Concept and format development
  • Full production
  • Identity and title design
  • Promotion and audience growth
  • Exclusive marketing representation

Services

  • Media Production
  • Brand Identity
  • Audience Growth

Results

Verified performance data for this engagement is not published yet. We only publish numbers a client has confirmed.

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